Lolita Fashion originated in Japan and so when people talk about "Brand", they generally mean Japanese lolita brand shops. Brand is by no means required to wear the fashion, but usually people will eventually add some brand items to their wardrobe.
Many Japanese Lolita shops do ship overseas, and for those that do not, you can use a Shopping Service to order for you.
Many lolitas resell items from their wardrobes, so buying secondhand
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Updated May 8, 2020